What Are Japan’s Fukubukuro (Lucky Bags)?🛍️

お正月(しょうがつ : New year) is just around the corner! 🎍✨

I’m sure many of you have already heard about Japan’s famous "Fukubukuro" or lucky bags. 😊 

But have you ever wondered about their history or why they are so popular? 🎁

Fukubukuro is a special New Year’s mystery bag sold by stores, filled with surprise items often worth much more than the purchase price. 

Fukubukuro originated during the Edo period (1603–1868). 💭

At that time, shops sold a set of products at a discounted price as a way to attract customers in the New Year. 

The idea was to bring "luck" to the shop and its customers. ✨

Today, it’s a beloved custom where major department stores, fashion brands, and electronics shops offer Fukubukuro that sometimes sell out within hours!

What makes Fukubukuro so exciting?🤔 It’s the thrill of the unknown! 

Some stores reveal hints about the contents, but many keep it a complete mystery. 

Social media is often filled with people sharing their unboxing experiences, adding to the excitement.

Which Fukubukuro should you look out for next year?🥳

Fashion brands like BEAMS offer trendy apparel, fast food like McDonald have cute goods and coupons, and luxury brands provide designer accessories.👚🍔💍

If you’re in Japan for New Year’s, don’t miss out on the chance to try a Fukubukuro. 

Who knows what treasures await you inside? 🛍️🗳️

Sayuri